Social media has become so powerful so quickly that it’s practically ubiquitous.
Most people use social media daily, but many business owners, especially those with small or local businesses, may not understand just how much social media can benefit their business.
For years, niche industries and local businesses thrived on word-of-mouth advertising. Now, the power of word-of-mouth has gone digital and grown enormously in the process.
As a marketing strategy, social media has many benefits. Maintaining a social media presence is relatively low cost, it gives you direct access to specific audiences, and it enables constant communication with current and potential customers. For all of these reasons, active social media accounts are a key element to building any company’s digital presence.
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